Free Local SEO Score Checker

25 questions. 5 minutes. Specific action plan.

Local SEO has a small number of high-leverage factors. Most SMEs get 30-50% of them right and wonder why they don't rank. This tool scores you across the five categories that actually move local rankings: Google Business Profile, on-page local SEO, citations, reviews, and technical foundation.

25 questions · weighted scoring · category breakdown · ranked action plan

Google Business Profile

1Is your Google Business Profile claimed and verified?
2Is your GBP NAP (Name, Address, Phone) consistent with your website?
3Do you post weekly updates to GBP (offers, news, events)?
4How many photos are on your GBP?
5Have you added all your services to GBP with descriptions?

On-page local SEO

6Does your homepage title tag include your city or region?
7Do you have a dedicated location page for each city you serve?
8Is your NAP in the website footer on every page?
9Do you have LocalBusiness schema markup?
10Do you have an embedded Google Map of your location?

Citations & directories

11Are you listed on the top UK directories (Yell, FreeIndex, Cylex, Thomson Local, 192.com)?
12Is your NAP identical across every directory?
13Are you in any industry-specific directories?
14Are you listed on Bing Places and Apple Maps?
15Do any local chamber-of-commerce or business-association sites link to you?

Reviews & reputation

16How many Google reviews do you have?
17What is your average Google rating?
18Are you systematically requesting reviews after every completed job?
19Do you respond to reviews (both positive and negative)?
20Do you have reviews on platforms other than Google?

Technical & mobile

21Does your site pass Google's mobile-friendly test?
22What is your mobile Core Web Vitals status?
23Does your website have HTTPS?
24Is your site indexed in Google Search Console?
25Do you have a Google Analytics 4 (or similar) tracker installed?

Your local SEO score

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Overall

Category breakdown

Your action plan (sorted by impact)

→ Want this done for you? See our SEO automation service.

What each category measures

Google Business Profile (highest weight)

The single biggest local ranking factor. A complete, active, photo-rich GBP with consistent NAP and weekly posts dominates Map Pack results.

On-page local SEO

Location in title tags, dedicated location pages, NAP in footer, LocalBusiness schema, embedded maps. Together these signal "this business serves this place" to Google.

Citations & directories

Mentions of your business across the web with consistent NAP. Yell, FreeIndex, Cylex, industry-specific. Quality matters more than quantity; consistency matters most.

Reviews & reputation

Volume, velocity, recency, rating, and response behaviour. Strong correlation with local rankings; under-invested by most SMEs.

Technical & mobile

Mobile-friendly, HTTPS, fast Core Web Vitals, GSC + GA4 connected. Technical baseline that doesn't directly drive rankings but undermines everything else if broken.

Frequently asked questions

How is the score calculated?

Each question has a weight (1-3) reflecting its impact on local rankings. Your answer scores 0-10 per question. The overall score is the weighted average expressed out of 100. The category breakdowns let you see exactly where to focus.

What's a good score?

70+ is solid — you have most of the local SEO foundation in place. 50-70 needs targeted improvement (usually GBP completeness, reviews, or citations). Under 50 means the foundation isn't in place; expect significant ranking gains from systematic work.

Is local SEO different from regular SEO?

Yes. Local SEO ranks businesses for queries with local intent ("X near me", "X in [city]"). Google's local algorithm weights factors regular SEO doesn't.

Does this work for a service-area business (no physical office)?

Yes — though the GBP setup is slightly different (set Service Area Business in GBP rather than declaring an address). The other categories all apply identically.

Can you do the work for me?

Yes — local SEO automation including programmatic location pages, schema, citation building, and ongoing optimisation. See /seo-automation-cambridgeshire.

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